How to Increase Domain Authority – A significant number of websites, around 90%, don’t appear in Google search results due to low domain authority. Let’s explore the steps you can take to enhance your website’s domain authority. So, what exactly is domain authority? Domain authority is a metric created by Moz to predict how well your website is likely to rank in search engines.
Domain Authority Checker
The Domain authority (DA) score indicates how strong or authoritative your website is within your industry or niche. While DA is not a ranking factor used by Google, it serves as a useful tool for comparing your website against competitors. Naturally, the next question is: how is domain authority measured?
Domain Authority is measured on a scale from 0 to 100. Most major publications, often referred to as Enterprise Publishers, tend to have very high domain authority, while newer sites usually fall into the lower two-digit range. A higher domain authority indicates that your website is more likely to rank well in Google search results. For new publishers or bloggers just starting out, it’s generally easier to improve domain authority, but as it increases, it becomes progressively more challenging to raise it further.
Difference between Domain Authority and Page Authority in SEO.
Domain Authority is a score that reflects the overall strength of your entire website, while Page Authority measures the strength of a specific page on your site. Interestingly, a single page can have a higher authority than the rest of the pages on your website. However, Domain Authority is tied to your URL or domain and tends to remain relatively stable across your site, regardless of which page you are viewing.
How Domain Authority is calculated.
While improving your Domain Authority is a good practice, it’s not the ultimate goal. Enhancing it can help validate your other SEO efforts. Many of you might be wondering how Domain Authority is calculated. The company that developed this metric, Moz, continuously assesses how your website performs against competitors for specific keywords. Based on this analysis, it determines your authority on particular topics.
How to Increase your Website’s Domain Authority
Several key factors influence your Domain Authority, one of which is your link profile. If your site receives numerous inbound links from other reputable websites with high Domain Authority, your score will naturally increase, as these sites are essentially endorsing your content. Additionally, having multiple root domains linking back to your site signals that your content is valuable.
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